Industry Insiders w/ Carmela Carr of Generation Clash
When I first started Muddy Paw PR, I was lucky to have the help of several mentors on the way. But back when I started my music blog Infectious Magazine in 2009? It was a whole lot of figuring it out myself, stumbling through the dark, and hoping things worked out. It took years of […]
Case Study: How We Tripled Belle Bongiorno’s Spotify Streams in Just Two Weeks
The Challenge: When Belle Bongiorno came to us, she was a brand-new artist releasing her debut song with no established presence. With no prior audience, she needed a strategy that would not only introduce her to listeners but also create real momentum. The Solution: Through targeted playlist outreach, we secured placements on playlists ranging from […]
3 Tips for Indie Artists to End the Year Strong
As we edge closer to New Year’s, visions of bubbly champagne, sparkly outfits, and fresh starts glitter in our minds. I’ll admit, I’m a sucker for the promise of new beginnings (and fine, the champagne and glitter too!). But before we completely close the book on 2024, we’ve got a couple of weeks left. Why […]
How to Turn Casual Listeners into Lifelong Fans
Gone are the days when a great song could guarantee long-term success. Today, indie musicians need more than just music—they need to take fans on an unforgettable journey that deepens their connection, keeps them engaged, and transforms passive listeners into active, lifelong supporters. Just like how you are with your favorite bands! If you’re ready […]
Break Through the Noise: 7 Unexpected Strategies for Indie Musicians in 2024
As an indie musician, you already know how challenging it is to stand out in today’s saturated music industry. But here’s the thing: success doesn’t always go to the artist with the most followers—it goes to the one who knows how to break through the noise. If you’re ready to stop doing what everyone else […]
Fan Engagement Tactics Every Indie Musician Should Know
Originally written for Hypebot We do it for the fans. But sometimes, finding those fans can feel like an uphill battle. You’re sure that they’re out there, that they’ll love your music, but the trouble is, how do you find them? When you’re starting from scratch, with a limited budget, time, and resources, how do […]
Creative Merch Ideas for Indie Bands on a Budget (Part Two)
In case you missed Part One of creative merch ideas (inspired by the below merch bundle my husband got at a non-music event) check it out for a ton of creative ideas for merch on an indie bands budget. If you’re already caught up, read on! This one starts with the merch that inspired me […]
Ten Things I’ve Learned Over Ten Years: Advice for Indie Artists
This year marks ten years of Muddy Paw PR. To celebrate, here’s a list of ten things I’ve learned over ten years that have helped our artists succeed in all the ways that are meaningful to them and their goals—because no two artists are the same, and it’s important to adjust our campaign and strategies […]
Celebrating 10 Years of Muddy Paw PR: A Re-Introduction and Our Services
This year marks a decade since I launched Muddy Paw PR. I was just a kid back then! See? Hot pink hair and nose ring (where do you think our colors came from?) marked my journey into music publicity. Ten years later and hopefully having learned a few things along the way, I am SO […]
How to run an effective music PR campaign on a shoestring budget
Originally written for and shared on Hypebot by Muddy Paw PR Are you about to release your next single or album and feeling a little overwhelmed? So many artists I’ve worked with over the last fifteen years often get to this crucial step in the process — releasing and marketing their music — and suddenly, […]