3 Clever Marketing Strategies You Haven’t Thought Of

Creative marketing examples you've never heard of

Marketing can be exciting. Yes, you read that right.  You know what else? It doesn’t always have to involve months of planning or $10,000 ad spends.  Even better, some of the most effective marketing is community-first marketing. That is, instead of trying to reach a new, cold audience who has no idea who you are, […]

Muddy Paw PR Rebrands as MP Co. ; Announces Expansion into Music Tech 

MP Co. Muddy Paw PR

August 4th 2022: Muddy Paw PR, the public relations company that has secured their clients placements on sites such as Forbes, American Songwriter, Business Insider, and Lead Singer Syndrome is thrilled to announce their exciting next phase. Eight years on, MP Co. emerges as a fresh but familiar face in the music industry. Their mission […]

The $1 Strategy That Made This Musician $60 Million

J Cole Dollar and a Dream Tour

Have you ever wondered what it is that makes certain brands stand out more than others? How two companies can release the same product (or two musicians the same caliber of song) and yet one will find their fanbase while others will slowly float off into oblivion? While I like to believe there’s a level […]

How to Use Reddit to Capture a Larger Fanbase

What if I told you there was a social media platform that holds an active, engaged user base with millions of traffic daily? Would you be intrigued? Now, what if I told you that you could rely on your music and your message to carry you, instead of trying to constantly entertain (looking at you: Instagram and […]

5 Marketing Strategies For Musicians & Music Companies

Music Marketing for Musicians and Music Companies

by Angela Tyler from the Reverbnation blog When you think of marketing, does it fall into one of two categories? Either sixties advertising execs in fancy suits and tall buildings or slick ads that won’t leave you alone (seriously, how do they know I was talking about nachos?!)  Most of the time, that’s what I think of too. But […]

An introvert’s guide to excelling in the music industry

Whoever said the music industry is not for the faint of heart has obviously never met an introvert. We are BORN for this. While on the surface it might not seem like the fast-paced, high-stakes, often challenging world of the music industry is the place for a soft-spoken, shy, humble introvert you might be picturing […]

Why You Shouldn’t Try to Replicate What Major Label Artists Do

Originally written for Sonicbids  I see it all the time. Eager artists looking to the major labels to not only define their success, but create it. “But Beyonce did this one thing and it was huge!” they’ll start. Or, “This totally worked for Taylor Swift!” The problem with that logic is that major label artists […]