Marketing can be exciting. Yes, you read that right. You know what else? It doesn’t always have to involve months of planning or $10,000 ad spends. Even better, some of the most effective marketing is community-first marketing. That is, instead of trying to reach a new, cold audience who has no idea who you are, […]
August 4th 2022: Muddy Paw PR, the public relations company that has secured their clients placements on sites such as Forbes, American Songwriter, Business Insider, and Lead Singer Syndrome is thrilled to announce their exciting next phase. Eight years on, MP Co. emerges as a fresh but familiar face in the music industry. Their mission […]
Have you ever wondered what it is that makes certain brands stand out more than others? How two companies can release the same product (or two musicians the same caliber of song) and yet one will find their fanbase while others will slowly float off into oblivion? While I like to believe there’s a level […]
What if I told you there was a social media platform that holds an active, engaged user base with millions of traffic daily? Would you be intrigued? Now, what if I told you that you could rely on your music and your message to carry you, instead of trying to constantly entertain (looking at you: Instagram and […]
by Angela Tyler from the Reverbnation blog When you think of marketing, does it fall into one of two categories? Either sixties advertising execs in fancy suits and tall buildings or slick ads that won’t leave you alone (seriously, how do they know I was talking about nachos?!) Most of the time, that’s what I think of too. But […]
Whoever said the music industry is not for the faint of heart has obviously never met an introvert. We are BORN for this. While on the surface it might not seem like the fast-paced, high-stakes, often challenging world of the music industry is the place for a soft-spoken, shy, humble introvert you might be picturing […]
Originally written for Sonicbids I see it all the time. Eager artists looking to the major labels to not only define their success, but create it. “But Beyonce did this one thing and it was huge!” they’ll start. Or, “This totally worked for Taylor Swift!” The problem with that logic is that major label artists […]
In this interview between MP Co (formerly Muddy Paw PR) founder Angela Mastrogiacomo and Bree Noble of FEM Musician, they discuss creating music branding strategies through developing a clear message and inserting authentic personality into the music and performance of indie artists. Check out the podcast here.