Creative Merch Ideas for Indie Bands on a Budget (Part Two)
In case you missed Part One of creative merch ideas (inspired by the below merch bundle my husband got at a non-music event) check it out for a ton of creative ideas for merch on an indie bands budget. If you’re already caught up, read on! This one starts with the merch that inspired me […]
Creative Merch Ideas for Indie Bands on a Budget (Part One)
Recently, I came across a bundle of merch from a non-music company that I absolutely loved. Now, I always love looking outside the music industry for fun ideas, be it in merch, performance, marketing, or anything else. It’s not secret the music industry is usually a little behind with these things, and looking to other […]
How to get music on Spotify playlists
Originally written for Hypebot For many indie artists, landing on a Spotify Playlist tantamount to success. Get your music on a popular playlist or, if you’re really lucky, one of Spotify’s Editorial Playlists, and you can count yourselves among the lucky few who are on their way to making it. Despite growing concerns around Spotify, the power […]
Indie Music PR Secrets: Crafting Unbreakable Media Relationships
Originally written for Hypebot Are you about to release your next single or album and feeling a little overwhelmed? So many artists I’ve worked with over the last fifteen years often get to this crucial step in the process — releasing and marketing their music — and suddenly, everything becomes overwhelming. But simply releasing your […]
Creating Memorable Fan Experiences: A Guide for Indie Musicians
When I was just starting out in the music business, I got invited to cover an indie artist’s release show. It was an intimate affair, with only a few members of the press and VIP fans. Held at a small art gallery with champagne and light snacks, the band played the record while we mingled, […]
Case Study: Downupright (PR Campaign)
Watching artists succeed is the best part of what I do. That’s why I’m excited to highlight some of Muddy Paw PR’s client wins and results in our new case studies series. Join me as I share success stories from our press campaigns, strategy sessions, and more, showcasing the incredible journeys and achievements of the […]
Ten Things I’ve Learned Over Ten Years: Advice for Indie Artists
This year marks ten years of Muddy Paw PR. To celebrate, here’s a list of ten things I’ve learned over ten years that have helped our artists succeed in all the ways that are meaningful to them and their goals—because no two artists are the same, and it’s important to adjust our campaign and strategies […]
5 Reasons You Need a Release Strategy for Your Next Music Drop
Are you planning to release new music in the next six months and considering handling the release yourself but feeling unsure where to start? As a DIY musician managing your own PR and marketing, having a solid strategy is essential. Even if you’re taking the DIY approach, having a well-crafted release strategy will significantly enhance […]
The Impact of Spotify’s Price Hike on Musicians and How to Adapt
By now you’ve heard the news. Spotify is once again hiking up Premium prices and they’re still not paying musicians for songs with less than a thousand streams. By all accounts, the company is going through it. But you know who else is going through it? Indie musicians, every day. As a music PR and […]
How to run an effective music PR campaign on a shoestring budget
Originally written for and shared on Hypebot by Muddy Paw PR Are you about to release your next single or album and feeling a little overwhelmed? So many artists I’ve worked with over the last fifteen years often get to this crucial step in the process — releasing and marketing their music — and suddenly, […]