What We Can Learn From the Grammy Wins

The 2025 Grammy Awards delivered some major and unexpected wins, perhaps none more so than Beyoncé’s Cowboy Carter win for Album of the Year. From that, a lot of discourse emerged, depending on which side you were on, but one of my favorites was this post by Olivia Shalhoup of Amethyst Collab. It speaks so […]

6 Creative Industry Trends That Will Shape 2025

The music industry is always changing, but some trends are here to stay. As we move into 2025, these six shifts are shaping how artists connect with fans, build their brands, and grow sustainable careers. Whether you’re an indie artist, a small business owner, or a creative entrepreneur, these insights are for you. 1️⃣ The […]

3 Tips for Indie Artists to End the Year Strong

As we edge closer to New Year’s, visions of bubbly champagne, sparkly outfits, and fresh starts glitter in our minds. I’ll admit, I’m a sucker for the promise of new beginnings (and fine, the champagne and glitter too!). But before we completely close the book on 2024, we’ve got a couple of weeks left. Why […]

How to Turn 10-Second Interactions into Major Fan Engagement

As an indie musician, you’re juggling a lot—writing, recording, performing, promoting—all while trying to grow your audience. But let’s be honest: you’re competing with endless scrolling, viral TikToks, and the latest Netflix series. (by the way, Nobody Wants This really was that great) The good news? You don’t need an hour of someone’s time to […]

Fans Are Finding You—They’re Just Not Sticking Around (Here’s Why)

You might be getting more views than you think—but here’s the truth: fans aren’t sticking around. It’s not just about being heard; it’s about keeping them hooked. Let’s fix what’s missing and turn listeners into loyal fans. There’s this myth that keeps musicians from being successful… The myth of music is this: If you can […]

How to Turn Casual Listeners into Lifelong Fans

Gone are the days when a great song could guarantee long-term success. Today, indie musicians need more than just music—they need to take fans on an unforgettable journey that deepens their connection, keeps them engaged, and transforms passive listeners into active, lifelong supporters. Just like how you are with your favorite bands! If you’re ready […]

Break Through the Noise: 7 Unexpected Strategies for Indie Musicians in 2024

As an indie musician, you already know how challenging it is to stand out in today’s saturated music industry. But here’s the thing: success doesn’t always go to the artist with the most followers—it goes to the one who knows how to break through the noise. If you’re ready to stop doing what everyone else […]

Fan Engagement Tactics Every Indie Musician Should Know 

Fan Engagement Tactics

Originally written for Hypebot We do it for the fans. But sometimes, finding those fans can feel like an uphill battle. You’re sure that they’re out there, that they’ll love your music, but the trouble is, how do you find them? When you’re starting from scratch, with a limited budget, time, and resources, how do […]

Creative Merch Ideas for Indie Bands on a Budget (Part Two)

In case you missed Part One of creative merch ideas (inspired by the below merch bundle my husband got at a non-music event) check it out for a ton of creative ideas for merch on an indie bands budget. If you’re already caught up, read on! This one starts with the merch that inspired me […]