6 Creative Industry Trends That Will Shape 2025

The music industry is always changing, but some trends are here to stay. As we move into 2025, these six shifts are shaping how artists connect with fans, build their brands, and grow sustainable careers. Whether you’re an indie artist, a small business owner, or a creative entrepreneur, these insights are for you. 1️⃣ The […]

How to Turn 10-Second Interactions into Major Fan Engagement

As an indie musician, you’re juggling a lot—writing, recording, performing, promoting—all while trying to grow your audience. But let’s be honest: you’re competing with endless scrolling, viral TikToks, and the latest Netflix series. (by the way, Nobody Wants This really was that great) The good news? You don’t need an hour of someone’s time to […]

Fans Are Finding You—They’re Just Not Sticking Around (Here’s Why)

You might be getting more views than you think—but here’s the truth: fans aren’t sticking around. It’s not just about being heard; it’s about keeping them hooked. Let’s fix what’s missing and turn listeners into loyal fans. There’s this myth that keeps musicians from being successful… The myth of music is this: If you can […]

How to Turn Casual Listeners into Lifelong Fans

Gone are the days when a great song could guarantee long-term success. Today, indie musicians need more than just music—they need to take fans on an unforgettable journey that deepens their connection, keeps them engaged, and transforms passive listeners into active, lifelong supporters. Just like how you are with your favorite bands! If you’re ready […]

Celebrating 10 Years of Muddy Paw PR: A Re-Introduction and Our Services

This year marks a decade since I launched Muddy Paw PR. I was just a kid back then! See? Hot pink hair and nose ring (where do you think our colors came from?) marked my journey into music publicity. Ten years later and hopefully having learned a few things along the way, I am SO […]

6 Creative Ways to Stand Out from the Competition

musicians at festival round circle

Originally published on SoundFly and republished on Hypebot When your whole world is centered around the art you create — in your case, music — it can feel like a lot of pressure to constantly be keeping up with everything. It can feel like all you’re spending your time on is how to stand out instead […]

17 ways to get more music fans

When it comes to building a sustainable career in the music industry, it all comes down to the fans. Every goal you set, every opportunity you pursue, every hour of work you pour into your career, it’s all for one very specific reason: to build a stronger and more vibrant fan base.  You’ve probably heard […]

How to Use Reddit to Capture a Larger Fanbase

What if I told you there was a social media platform that holds an active, engaged user base with millions of traffic daily? Would you be intrigued? Now, what if I told you that you could rely on your music and your message to carry you, instead of trying to constantly entertain (looking at you: Instagram and […]