Unlocking the Power of PR: How to Turn Buzz into Sold-Out Shows

Often, people will ask me how PR translates to sales. “Will it help me sell out a show?” “Will it help me sell more albums?” “Will it give me more fans?” The answer is yes. …and also no. Public relations is a term that means so many things depending on who you ask. But at […]

6 Marketing Hacks for Musicians

girl playing guitar on stage

You’ve heard all the usual music marketing advice. Stay active on social media. Promote your music but not too much. Build your brand but be responsible about it. Attract new fans and always be moving forward. You know all of this and yet, something is still missing. It’s not quite clicking. Here’s the truth. Each musician, their […]

What’s The Difference Between PR And Marketing?

woman with guitar happy

It’s the age-old question: what’s the difference between PR and marketing? They work together to move a brand forward and are vital to a musician’s career, but are not the same thing. To be a successful musician in today’s fast-moving industry, it’s crucial to have a basic understanding of these two fields. Hence, we’ve compiled […]