6 Creative Industry Trends That Will Shape 2025

The music industry is always changing, but some trends are here to stay. As we move into 2025, these six shifts are shaping how artists connect with fans, build their brands, and grow sustainable careers. Whether you’re an indie artist, a small business owner, or a creative entrepreneur, these insights are for you. 1️⃣ The […]

Fans Are Finding You—They’re Just Not Sticking Around (Here’s Why)

You might be getting more views than you think—but here’s the truth: fans aren’t sticking around. It’s not just about being heard; it’s about keeping them hooked. Let’s fix what’s missing and turn listeners into loyal fans. There’s this myth that keeps musicians from being successful… The myth of music is this: If you can […]

Fan Engagement Tactics Every Indie Musician Should Know 

Fan Engagement Tactics

Originally written for Hypebot We do it for the fans. But sometimes, finding those fans can feel like an uphill battle. You’re sure that they’re out there, that they’ll love your music, but the trouble is, how do you find them? When you’re starting from scratch, with a limited budget, time, and resources, how do […]

Indie Music PR Secrets: Crafting Unbreakable Media Relationships

Originally written for Hypebot Are you about to release your next single or album and feeling a little overwhelmed? So many artists I’ve worked with over the last fifteen years often get to this crucial step in the process — releasing and marketing their music — and suddenly, everything becomes overwhelming. But simply releasing your […]

Ten Things I’ve Learned Over Ten Years: Advice for Indie Artists

This year marks ten years of Muddy Paw PR. To celebrate, here’s a list of ten things I’ve learned over ten years that have helped our artists succeed in all the ways that are meaningful to them and their goals—because no two artists are the same, and it’s important to adjust our campaign and strategies […]

5 Reasons You Need a Release Strategy for Your Next Music Drop

Are you planning to release new music in the next six months and considering handling the release yourself but feeling unsure where to start? As a DIY musician managing your own PR and marketing, having a solid strategy is essential. Even if you’re taking the DIY approach, having a well-crafted release strategy will significantly enhance […]

Celebrating 10 Years of Muddy Paw PR: A Re-Introduction and Our Services

This year marks a decade since I launched Muddy Paw PR. I was just a kid back then! See? Hot pink hair and nose ring (where do you think our colors came from?) marked my journey into music publicity. Ten years later and hopefully having learned a few things along the way, I am SO […]

What Publicists & Managers Look for When Taking on Musicians

Finding the right publicist or manager is crucial for any musician looking to make a significant impact in the industry. But what exactly are these professionals looking for when they decide to take on a new artist? Here are the key factors that make a musician stand out and catch my eye. Music I’m Obsessed […]

Unlocking the Power of PR: How to Turn Buzz into Sold-Out Shows

Often, people will ask me how PR translates to sales. “Will it help me sell out a show?” “Will it help me sell more albums?” “Will it give me more fans?” The answer is yes. …and also no. Public relations is a term that means so many things depending on who you ask. But at […]