What Publicists & Managers Look for When Taking on Musicians

Finding the right publicist or manager is crucial for any musician looking to make a significant impact in the industry. But what exactly are these professionals looking for when they decide to take on a new artist? Here are the key factors that make a musician stand out and catch my eye. Music I’m Obsessed […]

Unlocking the Power of PR: How to Turn Buzz into Sold-Out Shows

Often, people will ask me how PR translates to sales. “Will it help me sell out a show?” “Will it help me sell more albums?” “Will it give me more fans?” The answer is yes. …and also no. Public relations is a term that means so many things depending on who you ask. But at […]

6 Creative Ways to Stand Out from the Competition

musicians at festival round circle

Originally published on SoundFly and republished on Hypebot When your whole world is centered around the art you create — in your case, music — it can feel like a lot of pressure to constantly be keeping up with everything. It can feel like all you’re spending your time on is how to stand out instead […]

6 Great Music Marketing Hacks

band playing to a crowd

You’ve heard all the usual music marketing advice. Stay active on social media. Promote your music but not too much. Build your brand but be responsible about it. Attract new fans and always be moving forward. You know all of this and yet, something is still missing. It’s not quite clicking. Here’s the truth. Each musician, their […]

6 Marketing Hacks for Musicians

girl playing guitar on stage

You’ve heard all the usual music marketing advice. Stay active on social media. Promote your music but not too much. Build your brand but be responsible about it. Attract new fans and always be moving forward. You know all of this and yet, something is still missing. It’s not quite clicking. Here’s the truth. Each musician, their […]

Indie Insights: Navigating the Music Business with Shanice

Shanice

Welcome to the first of many Industry Insights, a series dedicated to helping emerging musicians transform their passion into a full-time career. Today I’m chatting with renowned indie artist Shanice to explore the education and business aspects of the music industry. Learn from her experiences in marketing, collaboration, and navigating the transition from independent to […]

17 ways to get more music fans

When it comes to building a sustainable career in the music industry, it all comes down to the fans. Every goal you set, every opportunity you pursue, every hour of work you pour into your career, it’s all for one very specific reason: to build a stronger and more vibrant fan base.  You’ve probably heard […]

3 Clever Marketing Strategies You Haven’t Thought Of

Creative marketing examples you've never heard of

Marketing can be exciting. Yes, you read that right.  You know what else? It doesn’t always have to involve months of planning or $10,000 ad spends.  Even better, some of the most effective marketing is community-first marketing. That is, instead of trying to reach a new, cold audience who has no idea who you are, […]

Muddy Paw PR Rebrands as MP Co. ; Announces Expansion into Music Tech 

MP Co. Muddy Paw PR

August 4th 2022: Muddy Paw PR, the public relations company that has secured their clients placements on sites such as Forbes, American Songwriter, Business Insider, and Lead Singer Syndrome is thrilled to announce their exciting next phase. Eight years on, MP Co. emerges as a fresh but familiar face in the music industry. Their mission […]