What We Can Learn From the Grammy Wins

The 2025 Grammy Awards delivered some major and unexpected wins, perhaps none more so than Beyoncé’s Cowboy Carter win for Album of the Year. From that, a lot of discourse emerged, depending on which side you were on, but one of my favorites was this post by Olivia Shalhoup of Amethyst Collab. It speaks so […]

How to Turn 10-Second Interactions into Major Fan Engagement

As an indie musician, you’re juggling a lot—writing, recording, performing, promoting—all while trying to grow your audience. But let’s be honest: you’re competing with endless scrolling, viral TikToks, and the latest Netflix series. (by the way, Nobody Wants This really was that great) The good news? You don’t need an hour of someone’s time to […]

Fans Are Finding You—They’re Just Not Sticking Around (Here’s Why)

You might be getting more views than you think—but here’s the truth: fans aren’t sticking around. It’s not just about being heard; it’s about keeping them hooked. Let’s fix what’s missing and turn listeners into loyal fans. There’s this myth that keeps musicians from being successful… The myth of music is this: If you can […]

How to Turn Casual Listeners into Lifelong Fans

Gone are the days when a great song could guarantee long-term success. Today, indie musicians need more than just music—they need to take fans on an unforgettable journey that deepens their connection, keeps them engaged, and transforms passive listeners into active, lifelong supporters. Just like how you are with your favorite bands! If you’re ready […]

The Impact of Spotify’s Price Hike on Musicians and How to Adapt

By now you’ve heard the news. Spotify is once again hiking up Premium prices and they’re still not paying musicians for songs with less than a thousand streams. By all accounts, the company is going through it. But you know who else is going through it? Indie musicians, every day. As a music PR and […]