6 Great Music Marketing Hacks

band playing to a crowd

You’ve heard all the usual music marketing advice. Stay active on social media. Promote your music but not too much. Build your brand but be responsible about it. Attract new fans and always be moving forward. You know all of this and yet, something is still missing. It’s not quite clicking. Here’s the truth. Each musician, their […]

What’s The Difference Between PR And Marketing?

woman with guitar happy

It’s the age-old question: what’s the difference between PR and marketing? They work together to move a brand forward and are vital to a musician’s career, but are not the same thing. To be a successful musician in today’s fast-moving industry, it’s crucial to have a basic understanding of these two fields. Hence, we’ve compiled […]

The Best Business Book Every Entrepreneur Should Read

best business book for entrepreneurs

I still remember the first time I came across Simon Sinek’s “How Great Leaders Inspire Action” TED Talk. At just over 15 minutes, it’s a simple introduction into the mantra that I would find myself saying over and over to myself, my clients, and my students over the course of a decade. It was, in […]