Taylor Swift’s Masterclass in PR: How She Turned “The Tortured Poets Department” into a Sensation
What makes Taylor Swift the powerhouse she is? We could be here all day attempting to answer that and the truth would come down to a mix of hard work, luck, and strategy. The first two you already know—but what about that last one? More importantly, what if you could tap into those same strategies […]
Unlocking the Power of PR: How to Turn Buzz into Sold-Out Shows
Often, people will ask me how PR translates to sales. “Will it help me sell out a show?” “Will it help me sell more albums?” “Will it give me more fans?” The answer is yes. …and also no. Public relations is a term that means so many things depending on who you ask. But at […]
6 Great Music Marketing Hacks
You’ve heard all the usual music marketing advice. Stay active on social media. Promote your music but not too much. Build your brand but be responsible about it. Attract new fans and always be moving forward. You know all of this and yet, something is still missing. It’s not quite clicking. Here’s the truth. Each musician, their […]
Indie Insights: Tash Reveals the Secrets Behind Her Chart-Topping Success & Millions of Views
Tash is taking the music scene by storm, boasting an impressive 580,000 TikTok followers and achieving rapid growth from 3,000 to 100,000 followers in just one month. Her TikTok videos, featuring the “Glow Up” sound, have garnered a staggering 70.8 million views across a portfolio of 36,000 videos. Additionally, with a devoted following of 72,000 […]
What’s The Difference Between PR And Marketing?
It’s the age-old question: what’s the difference between PR and marketing? They work together to move a brand forward and are vital to a musician’s career, but are not the same thing. To be a successful musician in today’s fast-moving industry, it’s crucial to have a basic understanding of these two fields. Hence, we’ve compiled […]
The Best Business Book Every Entrepreneur Should Read
I still remember the first time I came across Simon Sinek’s “How Great Leaders Inspire Action” TED Talk. At just over 15 minutes, it’s a simple introduction into the mantra that I would find myself saying over and over to myself, my clients, and my students over the course of a decade. It was, in […]